MO'CYCLE, high end fashion, mocycle, mo'cycle jeans, mo jeans, mc jeans, mocycle jeans, motorcycle jeans, motorcykel jeans, motorcycle, motorcykel, mocyclejeans, fast company, fastcompany, mocycle brand, mo'cycle brand, moses shahrivar, design, designer, jeans, fashion, clothes, swedish fashion, fashion video, kevlar, safety, fashion awards, award winning, draggin jeans, luxury, märkes jeans, märkeskläder, made in italy, cycle, cycle jeans, icon, dragginjeans, draggin, high end, shop online, mo jeans, harley-davidson

AWARDS

● UPCOMING FASHION DESIGNER OF THE YEAR 2008

Milano, Italy (By Statuesque)

● RETAILS TOP 100 MOST TALENTED PEOPLE 2008

Stockholm, Sweden (By Market Magazine)

● Nominated ROOKIE OF THE YEAR 2008

Stockholm, Sweden (By the Swedish fashion council)

● COMPANY OF THE YEAR 2006

Jonkoping, Sweden (By SciencePark)

● Nominated BEST MARKETING OF THE YEAR 2006

Jonkoping, Sweden (By Jonkopings Galan)

CONCEPT

The previous generation was called cowboys and had horses, the new generation is called riders and have motorcycles™

The old stereotype of men (cowboys) is redefined to modern times (riders). MO’CYCLE’s collection is made for men and the mentality that’s surrounds men is the root of creativity in the collection.

MO’CYCLE® HISTORY

MO’CYCLE® was founded by Moses Shahrivar in Sweden 2006, only 22 years old Moses dropped his academic ambitions of becoming an architect to created MO’CYCLE®. With a seed-capital of 4 000 EUR and without any education in fashion Moses developed the world’s first motorcycle jeans in collaboration with Harley-Davidson (hence the brand name MO’CYCLE®). Harley-Davidson became MO’CYCLE’s first customer and made an initial order of 70 000 EUR.

Moses then developed the brand and today MO’CYCLE® makes high- end fashion clothes with focus on design and quality. MO’CYCLE® is currently selling the collection amongst some of the best fashion boutiques, select shops and department stores in Scandinavia and Asia. The brand has exhibit at fashion fairs such as JFW-IFF (Tokyo), Luxe by Plug-in (Tokyo), CPH Vision (Copenhagen) etc.

The brand has been recognized all over the world for its design and been awarded “Upcoming fashion designer of the year 2008” in Milano, Italy, “Rookie of the year 2008” by the Swedish fashion council in Stockholm to name just a few. The production of the collection is made in Italy with focus on quality and ethnical production condition.The brand recently opened their first MO’CYCLE® boutique in Stockholm and is now expanding worldwide.